marketing definitions and strategies part1
Sunday, March 22, 2009
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we want to study marketing and it's definitions and strategies first we will defined marketing;-
1-Chartered Institute of Marketing defined marketing as ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitability.
2-Philip Kotler defined marketing as ‘satisfying needs and wants through an exchange process.
3- Tailor suggests that 'Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer.
then we will turned to the second point which is( marketing strategies) defined as : principles are controllable variables, which have to be carefully managed and must meet the needs of the defined target group,also it considered as a part of the organizations planning process and consists of:
1-product strategy 2-pricing strategy 3-place strategy 4-promotion
we will discussed those strategies in next blogger...........
1-Chartered Institute of Marketing defined marketing as ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitability.
2-Philip Kotler defined marketing as ‘satisfying needs and wants through an exchange process.
3- Tailor suggests that 'Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer.
then we will turned to the second point which is( marketing strategies) defined as : principles are controllable variables, which have to be carefully managed and must meet the needs of the defined target group,also it considered as a part of the organizations planning process and consists of:
1-product strategy 2-pricing strategy 3-place strategy 4-promotion
we will discussed those strategies in next blogger...........
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Judul: marketing definitions and strategies part1
Ditulis oleh Unknown
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Semoga artikel ini bermanfaat bagi saudara. Jika ingin mengutip, baik itu sebagian atau keseluruhan dari isi artikel ini harap menyertakan link dofollow ke https://talkmarkerting.blogspot.com/2009/03/marketing-definitions-and-strategies_9549.html. Terima kasih sudah singgah membaca artikel ini.Ditulis oleh Unknown
Rating Blog 5 dari 5
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