*marketing definitions and strategies part3
Sunday, March 22, 2009
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third strategy: placeConsidered the most important features of marketing, it refers to how organization will distribute the product they are offering to the end user at right place and right time .Also the companies should be effective and efficient to meet their overall marketing objectives .
We have then 2 types of distribution:
1-Direct distribution, which product be move from manufacturer to end consumer, and the direct distribution has an advantage which can control over the product the made.
2-Indirect distribution, in this type we use an intermediate as the product will be move in many stages as first manufacture then wholesaler then retailer and at end to consumer.
fourth strategy: promotion
it consists of many strategies ;
1- Advertising: Mean that any organization use the mass media to publisher their products on television, internet, magazines.
2-Sales promotion: this type of promotion used in the cases that need to maintain an increase in sales short time also involve using money of special offers.
3-Personal selling: involve selling the product personally person 2 person
promotion ::::product life cycle
Products move through four stages of the product lifecycle different promotional strategies should be employed at these stages to ensure the good health and life of the product.
First stage: (introduction)
In this stage the mass media as televisions, radio, etc will be used to publisher the product through the introduction stage of the lifecycle.
Second stage: (growth)
When product becomes accepted by the market, the organization works on the strategy of increasing brand awareness to encourage loyalty.
Third stage :( maturity)
The organization takes persuasive tactics to encourage the consumers to purchase their product rather than purchasing others competitors any differential advantage will be clearly communicated to the target audience to inform of their benefit over their competitor.
Fourth stage :( decline)
The last stage in which the product will arrive to the decline stage, then the organization will use its strategy to reminding people of the product in order to slow the disappearance of the product.
First stage: (introduction)
In this stage the mass media as televisions, radio, etc will be used to publisher the product through the introduction stage of the lifecycle.
Second stage: (growth)
When product becomes accepted by the market, the organization works on the strategy of increasing brand awareness to encourage loyalty.
Third stage :( maturity)
The organization takes persuasive tactics to encourage the consumers to purchase their product rather than purchasing others competitors any differential advantage will be clearly communicated to the target audience to inform of their benefit over their competitor.
Fourth stage :( decline)
The last stage in which the product will arrive to the decline stage, then the organization will use its strategy to reminding people of the product in order to slow the disappearance of the product.
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Judul: *marketing definitions and strategies part3
Ditulis oleh Unknown
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Rating Blog 5 dari 5
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