April 2009

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*international marketing growth

Posted by Unknown Tuesday, April 7, 2009 0 comments

there are many reasons for recent international marketing growth as:
1-rapid increase in and expansion of technology
2-liberalization of governmental policies regarding cross border movement of trade and resources
3-development of institutions needed to support and facilitate international trade
4-increased global competition

*business is becoming more global because:
1-transportation is quicker
2-communications enable control from a far
3-transportation and communication costs are more conducive for international operations

there are four major operating objectives that may influence companies to engage in international marketing as:
1-to expand their sale
2-to acquire resources
3-to diversify their sources of sales and supplies
4-to minimize competitive risk

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successfully compete globally

Posted by Unknown Wednesday, April 1, 2009 0 comments

after we known the importance of international marketing,,
then we will learn how to successfully compete globally?
in order to successfully compete globally rather than simply operate domestically,companies should emphasize on :
1-global configuration of marketing activities,where activities such as new product development,advertising,sales promotion,channel selection,marketing research and other functions should be performed

2-global coordination of marketing activities,how global marketing activities performed in different countries should be coordinated.

3-linkage of marketing activities,how marketing activities should be linked with other activities of the form.

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international marketing*

Posted by Unknown 0 comments

when you want to study anything, you already know why you study it???
then now why we studying international marketing?

1-marketing is more significant for doing business abroad and for analyzing the impact of international happenings on business at home,rather than other functions of business as manufacturing ,finance,..etc. because marketing responds to local cultural and business multiplier inter relationships with the local environment.
2-growing internationalization of business brings about changes in the positioning of competitors and the appropriate competitive strategies .
3-consumers overseas have different needs and expectations .

4-the only way to guarantee long term competitive success is to provide better value to customers

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