*international marketing growth
Tuesday, April 7, 2009
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there are many reasons for recent international marketing growth as:
1-rapid increase in and expansion of technology
2-liberalization of governmental policies regarding cross border movement of trade and resources
3-development of institutions needed to support and facilitate international trade
4-increased global competition
*business is becoming more global because:
1-transportation is quicker
2-communications enable control from a far
3-transportation and communication costs are more conducive for international operations
there are four major operating objectives that may influence companies to engage in international marketing as:
1-to expand their sale
2-to acquire resources
3-to diversify their sources of sales and supplies
4-to minimize competitive risk
1-rapid increase in and expansion of technology
2-liberalization of governmental policies regarding cross border movement of trade and resources
3-development of institutions needed to support and facilitate international trade
4-increased global competition
*business is becoming more global because:
1-transportation is quicker
2-communications enable control from a far
3-transportation and communication costs are more conducive for international operations
there are four major operating objectives that may influence companies to engage in international marketing as:
1-to expand their sale
2-to acquire resources
3-to diversify their sources of sales and supplies
4-to minimize competitive risk
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