successfully compete globally
Wednesday, April 1, 2009
0
comments

after we known the importance of international marketing,,
then we will learn how to successfully compete globally?
in order to successfully compete globally rather than simply operate domestically,companies should emphasize on :
1-global configuration of marketing activities,where activities such as new product development,advertising,sales promotion,channel selection,marketing research and other functions should be performed
2-global coordination of marketing activities,how global marketing activities performed in different countries should be coordinated.
3-linkage of marketing activities,how marketing activities should be linked with other activities of the form.
then we will learn how to successfully compete globally?
in order to successfully compete globally rather than simply operate domestically,companies should emphasize on :
1-global configuration of marketing activities,where activities such as new product development,advertising,sales promotion,channel selection,marketing research and other functions should be performed
2-global coordination of marketing activities,how global marketing activities performed in different countries should be coordinated.
3-linkage of marketing activities,how marketing activities should be linked with other activities of the form.
Baca Selengkapnya ....





